2010 Fall Forum

Three Oregon Businesses Succeeding in the Current Economy

Panelists:

• Jeane Carver, co-owner of Imperial Stock Ranch
• Deek Heykamp, owner of Next Adventure
• Lori Luchair, chair of Miles Fiberglass and Composites

During the past few years, many companies in Oregon and across the nation have not only held their own but also prospered. How are they doing it? Did the 'reinvent' themselves or simply hunker down? What process did these successful companies follow in assessing their market position and defining their strategy? Did they look outside their companies for help. And if so, where and to whom did they look?